One summer my family and I took a trip to Yosemite, via Napa Valley. An Australian friend of ours was...
There comes a time in every business when you take a look at your profit margins and try to find ways to bring in a bit more cash. If you’re just starting out, this is especially important because you are just beginning to build your customer base. If you’ve been in business a while it’s just as important: new businesses are always going to come in and target your customers.
The reality is simple: if you meet your customers’ needs, they will be loyal. Therefore it is imperative that you tailor your business to fit your customers’ wants and expectations. In order to meet the expectation of the customers, the use of the coffee roasters will be beneficial. It will provide a unique and different taste to the coffee of the person without additional efforts.
The easiest way of accomplishing this is to evaluate your customer. By answering the following seven questions, you will be able to better understand – and therefore meet – your customers’ needs.
- What do your customers buy, and when do they buy it?
Do most of your customers buy brewed coffee? If so, do they stop in first thing in the morning on their way to work?
Do they prefer lattes or even tea? Do you see the same people coming in every afternoon for a sweet little pick-me-up?
You need to analyze your sales to see which products your customers buy when. If you see that you have a product that does not typically sell in a given time period, consider running a special. Likewise, you can improve your business dramatically if you run specials during times when business is slow – provided you do everything you can to market the special and make sure that your customers know about it.
- What do your customers need from you?
Are your lines too long? Do you have staff members who aren’t aware of certain products that your customers want to know about?
Basically, by answering this question, you can evaluate what your customers need to keep them coming back (or, better yet, to get their friends and colleagues to come in to your shop too).
One way to evaluate your customers’ needs is to consider what you would want if you were on the other side of the counter. A second way is to conduct customer surveys to get direct answers from your customers about what they’re looking for (HINT: add a benefit to the customer filling out the survey such as a coupon for a free drink; if there is a perceived value to filling out the survey, a customer is more likely to take the time).
- What are you doing that does not benefit your customers?
Are you running specials that no one takes advantage of? Are you trying to sell products that they don’t need? Look at your inventory: is there something that you carry that you never seem to use?
For example, how many size options do you offer your customers? If you offer coffees in 8oz, 12oz, 16oz, 20oz and 32oz, and your customers typically buy only three of those sizes you should eliminate to two less popular sellers. This will increase your bottom line because you will not buy cups that you don’t need.
Similarly, if your customer base does not buy the t-shirts you are trying to sell them, why go through the expense of buying them and having them printed?
- What motivates your customers to buy?
Are your customers coming in and just looking for a caffeine buzz or do they approach their coffee with the passion many enthusiasts have for wine? If your customer wants a great cup of coffee and you are only out to get them the caffeine kick, you’re not going to be meeting their needs.
Do your customers need a little extra incentive to pick up a pastry along with their drink? If so, add a special combo deal.
- How frequently do you see your customers?
In a coffee shop, you should see your loyal customers at least once a day during the work week. Try to keep an idea of who you see when. If you know your customers and their habits, you’ll be better able to recognize the times that they don’t come in.
With an awareness of your customers’ patterns, you’ll be better able to see a change – such as a decrease in the frequency of their visits. And, if you notice that change early on, you should make it a point to ask why they aren’t coming in as much. That way, you’ll be able to figure out what your competition is doing that’s winning your customers over.
- What are your customers willing to pay more for?
Is it presentation that wins over your customers? Is it exceptional customer service? Is it a better product?
When your business is a coffee shop, you need to understand what makes your customer willing to pay $1.50 for a cup of your coffee rather than paying $0.69 for a cup from the local gas station.
By knowing what makes your customer willing to pay a higher price, you can be sure that you encourage their loyalty by giving it to them every time they come in the door.
- What do your customers think should cost less?
This is always a challenge in any business, but it’s important to know which items on your menu don’t meet the value your customer expects. Keep in mind that most people are willing to pay more for a great product that comes to them with great service. If no one is willing to pay $5.00 for a sandwich in your shop, take the time to look around and see what your competitors are offering; common sense tells you that your customers will go elsewhere for a better value.
However, don’t just jump to lower your price – doing so will likely undercut your profit, not help you to boost it.
Keep in mind that you should reflect on these questions often to make sure that you are aware of what your customers are looking for and whether or not you are providing it.
I asked for the Raised Panel Floor Cabinet that has heavy duty drawer slides from JCPenny for my birthday this year because I’ve been wanting more storage space in my bathroom since I moved in. This JCPenny cabinet was discounted by more than 40 percent. It turned out to be the perfect size for our space and it looks nice, too!
Ordering from JCPenny
We ordered the discounted Raised Panel Floor Cabinet from the JCPenny Web site. The floor cabinet was discounted to just $69, marked down from $119.99. (Because of the great discounted rates, we also purchased the matching Raised Panel Space Saver, which normally costs almost $200 but was discounted to only $129.) The JCPenny’s floor cabinet was cheaper than many of the other options I considered from other stores. The JCPenny Web site did add quite a bit on for shipping, but that is to be expected when ordering furniture online.
Receipt of Our JCPenny Discounted Product
My mom had the floor cabinet shipped to her house and held on to it until my birthday. It was a pretty heavy box and I couldn’t carry it very far on my own. This indicated to me that the product was made of some sturdy material. When I opened the box, I saw it was very well packaged with plenty of foam and all of the pieces separated from each other.
Putting it Together
When I got home, I could not wait to put it together. Usually, I don’t attempt projects like this myself because they normally require a powered screwdriver, which I don’t have. However, I decided to give it a try anyway. The product came in only nine pieces and all the hardware was in the box. I liked that JCPenny included one extra of each piece of hardware so that I wouldn’t have to worry if I lost a screw.
Most of the cabinet is assembled with Cam Locks and Wood Dowels. Using both of these items together seemed to make the pieces stay together very tightly so there would be no worry of it falling apart. Cam Locks are actually pretty easy to put on, and even with my handheld screwdriver, I was able to screw all the pieces in. Perhaps the hardest part was screwing on the back panel and the doors, but I was still able to do it all by hand.
The Final Product
About 50 percent of the time when I buy something like this online, it comes with a scratch or other issue. JCPenny’s Raised Panel Floor Cabinet had zero issues. All of the pieces fit together perfectly without me having to force them. Each and every piece that was visible on the outside was flawless, with no scratches or paint problems. Overall I think this cabinet looks very nice and doesn’t appear cheap at all (even though, lucky for me, it was discounted). It was heavy to move so it seems sturdy enough that I won’t have to worry about it being knocked over.
As for the use, this cabinet has two doors with two shelves behind them. These two doors open all the way so you can easily get into the cabinet to pull your items out. The shelf inside has three different settings it can be placed upon, depending on the height of the items you plan to store. Then there is a shelf above the doors that is always visible. This shelf can be used for decor or for items you wish to leave out for guests, such as spare towels. Finally, the top adds extra counter space, which I desperately needed considering we do not have any counter around our sink. This can be used for things you need while in the bathroom, or decor if you choose.
The Raised Panel Floor Cabinet was a great addition to our bathroom and it could make for a great addition to yours as well! Even though this is filed under bathroom furniture, it is very nice looking and could easily fit into any room of the house. It would also be nice for a child’s room since it is short and easy for them to reach. Check it out on JCPenny.com today. Enjoy!!
Usually, the average common man begins his day by getting up early in the morning, brushing teeth, eating breakfast and leaving for office where he spends nearly 10 to 15 hours and come back home late at night and this cycle continues until retirement.
In between, while at home during holidays, he spends time watching television and also providing a helping hand at household chores, be it cooking, embroidery, gardening, fixing electricity problems etc. to name a few.
For now, let us concentrate on gardening as that is a favorite pastime for the old folks who are quietly enjoying retirement after spending nearly half their life slogging it out in office from morning till night with little respite.
However, it is better to learn the basic nuances of gardening right from childhood as it will help in cultivating your skills to a large extent so that you don’t need any help when you have reached a certain age when it becomes embarrassing to ask help from anyone.
It is not easy to begin with gardening so easily as you would need certain tools to help you out such as shovels, picks, lawn mowers etc. that are the essentials you would be needing.
We are going to talk about lawn rollers and how they are different from others in making the job easier. Whenever you glance outside at your lawn, it is mostly dirty and unkempt due to years of negligence.
Well, its not entirely your fault as you hardly get time off from office schedule and therefore holidays are the best time to unleash the gardener in you and start the cleaning process quickly.
Lawn roller is the topic of discussion for today so let us get to know a little more about it because autumn is in its final stages and summer is already knocking at the door in full force as April has settled in.
These rollers are cylindrical in shape and are short in size but quite heavy due to the presence of water and sand on the ground and its main purpose is to clean the lawn to give it a shining look.
You need to make sure that the ground is flat before beginning the sod process and if not, the roller will do the needful by removing excessive dirt and vegetation following which you can add the fertilizers that roll on the ground to give it a flat shape.
This process should be repeated for a number of times until the ground is packed enough so that your feet don’t sink into it. After applying sod and water, the roller presses the sod down so that the roots come in contact with the soil
Once the seeds are added, the roller will crush them so that they undergo germination.
- A lawn roller is the best tool if you want a new lawn on a land that is quite fertile and fecund so that crops can grow better
- The best lawn roller will help in killing insects and rodents that are damaging the fruits and crops
- The roller should not be used everyday as the grass will be damaged due to excessive stress
Crate training a puppy is not an easy task, but it is doable and it is well worth the wait. Crate training helps with house breaking and keeps your house from being destroyed by a teething pup.
The moment your bring your puppy home you should start their training. Investigate before you bring your puppy home to find out how large they are going to grow. You will need to purchase a crate based on this knowledge. The crate must be large enough for your puppy to stand, turn around, and stretch comfortably.
Chose a good place in the house for the crate. You must not put the crate in a room away from the family. I generally keep the crates in the living room during the day and then we move to the bedroom at night.
Bribe your puppy with a few treats to get it into the crate. Most of them will happily accept, but sometimes a puppy is reluctant or scared to go inside – in this case pick them up and place them inside the crate. Associate this with a word or phrase that you puppy will learn. We say “house” or “go in your house”. Once they are inside, praise them and offer a treat.
Walk away from the crated puppy, but stay within their sight. Unless your pup is mute, they will start to whine or bark. DO NOT remove them from the crate. This will teach them that by whining they get their way. Ignore them for the time being. Normally, I would say if they whine or bark for more than 10 minutes, to give them a squirt with a small spray bottle…but my lab mix was devastated by this and is afraid of all things spraying. Poor fella.
Different websites will provide the method for The Best Way to clean dogs face. The selection of the method should be done with extreme intelligence so that no harm is caused to the dog.
Once the puppy has calmed down and is quiet, take them out. Praise them, love them, pet them, give them a treat if you see fit. Make sure you take them outside. Puppies have to be taught that their cage is not their potty spot. Take them out about once or twice an hour and tell them “do your business” or “go potty”
Return your puppy to their crate from time to time while you are home. This will help them adjust to not needing to constantly be around you. Just be sure you let them out a few times for a potty break so they learn their house is not their potty.
Once your puppy has adjusted to this, you can begin leaving for longer amounts of time. I would start out small, maybe a half hour, then gradually increase your time to 4-5 hours.
Eventually your puppy will learn that their crate is their safe haven and will not mind being in there at all. I have my dogs crates covered with a blanket and both have towels for bedding. We leave the crate doors open and they chose to sleep inside them when they see fit.
You’ve probably realized by now that social networking sites aren’t just for bored teenage boys who live in the basement and spend eighteen hours on the computer each day. The rise in popularity among small business owners, C-Level executives, job-seekers and other professionals has increased dramatically since MySpace first opened its doors. And, believe it or not, there are more sophisticated social networking sites than MySpace, which can even help you find investors for your small business.
LinkedIn.com, one of the fastest-growing social networking sites, is aimed specifically at helping businesses network with customers, clients, potential employees and investors. Although online meetings don’t compare to face-to-face introductions, this new method of networking certainly has its place. It can connect you to people that you might not have met otherwise, thus increasing your chances of finding investors.
For example, LinkedIn is currently home to more than 15,000,000 people—some of whom are investors—and the LinkedIn blog states that 60,000 new users join every week. This doesn’t mean that you should join and start “connecting” with every profile you can find; however, the discerning small business owner can make valuable connections that prove extremely profitable.
Martin Randolph, a prominent media executive in Houston, Texas, advises small businesses to use social networking sites in conjunction with their other networking efforts. “I’ve been an Angel investor for more than five years, but I never make up my mind about a business over the Internet. Still, I’ve managed to find promising young businesses through the Web that I probably wouldn’t have considered otherwise.”
Additionally, social media like Instagram is another way on how you can find investors. With the help of Buzzvoice which allows you to get a lot of followers and likes on your page, it is no doubt that you can certainly grow your profile on Instagram. You can check this page for more information about buzzvoice: https://buzzvoice.com/instagram/followers/order
Furthermore, Randolph cautions against using only the largest social networking sites, such as LinkedIn. Eventually, they will become as saturated as MySpace and YouTube, and will cease to be of value to small businesses seeking investors. You can’t have 100,000 connections on LinkedIn and expect to narrow your search.
Smaller social networking sites, such as Ryze.com and Xing.com, offer a much more focused pool of potential investors, partners and directors that might lead to more personalized contacts. You have the opportunity to really hone your search, and make contact outside the Web site if you think it’s profitable. In the future, there will probably be a rise in social networking sites like Doomstang.com, which is geared toward career-seeking professionals and requires invitations to join.
It is also a good idea to join social networking sites that are aimed directly at business. You probably won’t find potential investors on MySpace, Classmates.com or Flickr, so make sure you aren’t just joining every possible site on the Internet. Investors will be more impressed with a business that maintains a discriminatory attitude on the Internet.
Connect with people who are connected. Just as in the face-to-face world, you might have to take a roundabout approach when looking for investors on social networking sites. Connect with people who know people, as they say, and don’t be afraid to strike up a dialogue with someone who might prove a valuable ally.
Find out where investors meet. As mentioned above, an investor isn’t going to hand over money to a small busienss without a face-to-face meet. You can use social networking sites to find get-togethers where investors might be, such as conferences and seminars. Then you can introduce yourself as a member of LinkedIn, or whatever site you’ve joined.
Help others, help yourself. It is never a good idea to use social networking sites purely for personal gain. If you can help out another business by bartering services or making introductions, spread the good will around. You never know who can help you out in the future when you’ve made a friend online.
Nowadays, blogging for profit is the new craze. Nearly everywhere you go on the internet you’ll see some guy who claims to be a problogger and earns an unlimited income from his blog. His claims and stats are all so persuasive, unfortunately, if you look closer you’ll see that most of what he is talking about are just exaggerations. Feed suscribers count can be inflated, Paypal payment shots can be faked, Alexa ranking is manipulated. All these things help him build up his lie that he is earning untold millions on the internet. Now I’m not saying that money can’t be made on your blog as I’m going to show you one of the ways here, what I’m trying to say is don’t expect it to be painless and earning a high amount of money in a short time.
One of the most popular way bloggers earn income is by selling advertisement spots on their blog for a certain time period, ranging from 1 week, to 1 month, to 1 year, and even permanent advertisements. The amount the advertiser pays also various when all the many factors are taken into account. Advertisers pay anywhere from a few hundred to one dollar a month.
Many bloggers say that no one wants to advertise on their blogs, but the truth is they just haven’t found the right advertisers yet. These small-time bloggers with an extremely limited amount of readers are saying that no one wants to advertise on their blog. They expect advertisers to be one of the few people that visit their site and actually contact them to advertise on their site. Well, we both know the chances of this happening is extremely slim. What I’m suggesting to do here is to go and look for the advertisers and broker deals with them instead of waiting for them to come to you. For further information, an expert from webdesignbooth.com shared his list that can be checked through the money. The earning of the online money will be convenient for the interested person.
Online forums are one of the best places to broker advertising deals in. Many advertisers constantly lurk there, thus making it a perfect oppurtunity for you to be able to attract some of them. One of the forums I use to broker advertising deals is the advertising thread at DigitalPointForums.com . You can either post a thread stating that you are selling advertisements, or just go and look for the advertiser by sending him a private message. Advertisers frequently start threads where they state what kind of advertisement spaces that they are looking for, and if it so matches yours, just send them a private message and after a bit of bargaining, a deal will most likely have formed. Next, you just collect the money from the advertiser and put his advertisements on your site for the stipulated time and the advertiser will pay you.
The gaming industry has developed to a great extent in the past few years. With the popularity, if video games among youngsters, various video gaming consoles have been launched in the market. Each video game console has different features and benefits. One of the most popular video game consoles across the world is the Nintendo Switch. It is manufactured by the popular gaming company Nintendo and offers excellent popularity. Nintendo Switch is a wireless gaming console that offers sensitive analog sticks and some modern features such as motion sensors. There are various accessories available for Nintendo Switch, such as customized grips which enhance the look of the console.
There are numerous games that you can play on your Nintendo Switch anywhere and anytime. In the starting, there were limited games available in the Switch, but with the passage of time, numerous other exciting games are now available on it. You can easily pick any game according to your favorite genre, such as action, puzzle, adventure, racing, shooting, etc. You can get your accounts for different games easily and play them efficiently. If you own a Nintendo Switch, then you must know about the following amazing games that you can play on it.
Some of the most fantastic games available on Nintendo Switch
It is one of the most fantastic animal crossing series that you can find on the Nintendo Switch. Users were waiting for it for a long time, and it took eight long years for this game to be available on this gaming console, but the experience and gameplay it offers if completely worth the wait. This game takes you to a desert island and gives you a responsibility to make the island a popular resort and attract people towards it. You do various things to make your island more attractive and appealing. It is quite family-friendly and gives you a fantastic experience of building a whole empire on your own. It is an updated version of an old series, so you will get to see some of the new and unique features in it.
Pokemon Sword and Shield
For Pokemon lovers, Nintendo Switch has provided an exciting game named Pokemon Sword and Shield. It offers some of the brand new and unique features that you won’t have seen in any Pokemon game earlier. This game is based on the basic concept of exploring different areas and catching Pokemon. The game is set in the United Kingdom, where the players have to investigate different areas in search of Pokemons. There are numerous games on Pokemon, which makes it a bit dull in front of those games, but for Nintendo Switch, it is a quite interesting game, full of adventures, and you will surely love it.
Everyone wants that at least once they get to do whatever they want to, without worrying about the consequences. Well, it may not be possible in real life, but the Nintendo Switch has made it possible through this untitled goose game. It is a unique and funny game in which you get to play the role of a titular goose. In this game, your objective is to create as much disturbance and problems for the residents of the village you are in. The concept is quite unique and appealing, and adding to it has some fantastic features such as a button for ‘honking,’ which makes playing this game more fun. You can do various things as a goose, such as stealing crops of the farmers, honking to irritate them, and many more.
Super Mario Maker 2
Almost everyone has played Super Mario, but have you even though of designing a level of Super Mario on your own. Super Mario Maker 2 allows you to design Mario levels according to your choices and preferences. It seems to be boring, but the user interface and the editor provided by Nintendo makes it highly interesting and engaging. If you are in Designing, then you will surely love this game. It also offers an assist mode, which provides you with all the necessary tools to edit the game and understand the whole working and design of the world-wide popular Mario games. If you want to become a professional video game developer in the future, then it is the perfect game to sharpen your skills.
Mario Kart Deluxe
It is one of the most popular Mario Franchise games on Nintendo Switch. It is a racing game that offers various modes and amazing graphics to give you the best cart racing experience. There are multiple modes, such as battle mode, and you can choose your favorite character out of numerous options. You can play it online, and it also has a multiplayer mode, which allows you to play it with your friends and colleagues. You can also add two players on a single console in this racing game. If you haven’t played the first versions of this, then you should not miss it as it is one of the best games on Switch.
If you have a hidden artist inside you, then this game is surely made for you. It is a highly exciting game on Nintendo Switch, which allows you to create toys out of cardboard, program them, play with them, and see how they work. It will enable you to use your imagination and creativity and turning it into a masterpiece in the game. You can make a fishing rod to catch fishes, a robot, piano, etc.
Debt settlement and bankruptcy are both viable options to eliminate debt. However, experts suggest debt settlement is less detrimental to your credit than personal bankruptcy. In most cases, debt settlement remains on your credit history for seven years, while bankruptcy can haunt you for an entire decade.
Engaging in debt settlement generally requires the assistance of a professional debt settlement company. These organizations are usually well-connected within the credit industry and have the ability to negotiate with lenders and credit card companies.
Debt settlement can significantly reduce outstanding credit card and unsecured loan balances. It is not uncommon for professional organizations to slash debts by up to 60-percent. However, debtors do not receive the full reduction.
Debt settlement companies charge a fee for their services. This usually consists of a start-up fee and monthly payments which last until negotiated debts are paid in full. Fees typically range from 10- to 40-percent of the overall debt.
For example, if a borrower owes $100,000, the debt settlement company bases their fee on that amount. Now, let’s say the organization is able to negotiate the amount of payable debt down to $40,000 and charge 20-percent in fees.
The debtor would be required to pay the debt settlement company $20,000 to reduce their debt by $60,000. Overall, they would obtain a savings of $40,000.
Once debt settlement occurs, the borrower must pay creditors a lump sum of cash or adhere to a repayment plan. Once the negotiated amount is paid in full; creditor’s write-off the remaining balance.
In most cases, debt settlement cannot be used to reduce balances on mortgage notes, secured notes, tax liens, or delinquent child support. Expert Bankruptcy Lawyers in San Diego Chang & Diamond will provide full support and attention to the case of the person. All the requirement information will be provided to get the debt money back.
Debt settlement can be used to negotiate credit cards, unsecured personal loans, student loans, medical bills, repossessions, and collection accounts.
It is important to understand the Internal Revenue Service may assess taxes on the negotiated debt amount. Using the example above, the IRS could potentially assess capital gains tax on the $60,000 of reduced debt. Therefore, it is imperative to consult with a tax professional before entering into a debt settlement contract.
Debt settlement does adversely affect your credit rating, but it not as detrimental as personal bankruptcy. In actuality, the impact debt settlement has on your credit rating depends on your current credit status. If you possess a relatively high credit rating, debt settlement will have a more negative impact than if you have lousy credit.
When seeking out debt settlement companies, it is crucial to conduct research and ensure the organization is in good standing. Check with the Better Business Bureau and conduct research online to determine if the debt settlement company is in good standing or if numerous complaints have been filed. Unfortunately, there are many scam artists posing as debt settlement agents. You do not want to place your personal information in the hands of a con artist!
Once a professional debt settlement company is located, debtors must undergo the process of providing details about each account they want to negotiate. It is important to realize creditors are not obligated to negotiate debts. Hiring a reputable agency with a proven track record can improve your chances of successful negotiation.
Typically, debt settlement repayment plans last one to three years, depending on the amount of debt owed. Most plans require the debtor to contribute a considerable amount of disposable income toward repayment of debts. If debtors default on their plan, creditors can demand payment in full or dismiss negotiations and reinstate the full amount of the loan.
Before making a final decision, take time to review all debt elimination options. These could include debt consolidation, credit counseling and budgeting.
Free love horoscopes are used every day by people who believe that horoscopes can help them in their love life and encounters with other people. Horoscopes are different from other fortune telling methods such as tarot card readings or crystal balls in that they use astrology more than other methods to predict future events. Horoscopes deal with the aligning of the planets and stars. Historians have noted that since early times people have turned to the heavens to for guidance in living their lives and to warn them of dangerous times. People who use free love horoscopes are no different except that they use this ancient form of guidance to determine if someone is right for them or if they should avoid a certain relationship because of what the stars and planets are saying.
People who use free love horoscopes might be of the believe that certain affairs in their lives have been preordained. By looking at the way the sun and moon and planets and stars align themselves they believe that relationships that are not harmonious can be avoided. A persons birthday and the way the heavenly bodies where aligned at that point in time can determine certain things about that person and what they should do and relationships and situations that they should avoid. Free love horoscopes are consulted by people who question whether becoming romantically involved with another person would be a wise decision. . If the birth dates of the people involved do not suggest a harmonious relationship individuals who use free love horoscopes may be inclined not to proceed any farther in the relationship.
An individual who consults a free love horoscope will use the different parts of the Zodiac. There are twelve different signs to the Zodiac which are based upon different constellations that are dominate in the night sky. There are both good and bad qualities associated with each of these twelve different constellations. A person who consults a free love horoscope will determine under what constellation their birthday falls. They will also do the same for the person with whom they are considering developing a relationship. Most of these will be romantic relationships but some will consist of only friendship. If the signs point to a successful relationship or suggest a kindred spirit with another person the follower of the free love horoscope will feel much better about pursuing that relationship with another. The relation of the father and son will become strong with a check at the abraj alyawm site. A complete information will be provided at the love and career of the person.
If you are a person who believes in horoscopes finding a free love horoscope is as simple as using one of the Internet search engines to find what you are looking for. Type in the phrase “free love horoscope” and you will find many sites offering to guide you down the path to a successful relationship.
The economic downtrend during a recession doesn’t mean it will drag your business down. A recession is actually a right period for business owners to tightly monitor their marketing activities or rethink about business strategies changing and optimize business efficiency. When the economy is turning down, as a business man, you should focus on survival first, not plan for growth. Since there are changing in customer behavior that they tend to evaluate their purchasing priorities and more emphasize to the value of the product; it’s also the right time for you to rebuild your product’s value.
The general reaction during recession is to cut all types of expenses. Instead of being panic by reducing all spending, you should think in a way that the economic recession gives the opportunity to explore new marketing strategies. Since the aims are to retain existing customers and to gain new customers; a progressive marketing of your most valued products in a less cost is a must to do during this economic crisis. Looking for a professional San Diego SEO Company? Then a person can choose the right article for the marketing strategies for increasing the rankings at the site.
Here are some marketing strategies that can be applied during recession:
- Invest in brand of most valued product or service. Regardless of recession, to attract lots of customers, a business owner must build the brand of product or service more by spreading sales and marketing campaigns progressively. You may cut other costs, but advertising cost should not be included. Maintaining the sales rate is a chance of survival.
- Website marketing. You can promote your business online using lots of free hosting web service. It is good to make a marketing website that functions as a means to keep the existing customer base. There should a feature to maintain connections with present customers since customers are reluctant to deal with unknown product or service suppliers. The web should also contain all business information clearly without overselling. Avoid the unwanted information or excessive sales offers that may annoy customers.
- Internet marketing tools. You can make the best use of e-mail marketing. With free cost, you are able to reach your targeted customers list by sending regularly email which contains newsletter on your updated business information. The benefit that you get is providing your existing customers with updated business information and spreading the same information to attain new targeted customers.
- Verbal advertising. Don’t underestimate the power of verbal advertising; especially in your local area. Be more active in every community event in your area such as charity event, Independence Day celebration, etc. The main objective of verbal advertising is a significant increasing in awareness of your business existence and positive images. With a simple verbal advertising, you can grasp the aim in just a low cost.
- Take a benefit of a media. Usually there is business press release section which presented on radio, printed and online media. If there is interesting business event happened that is proper to be publicized, you can publish a press release using each media. Published press release on different kinds of media could be an effective marketing tool in less expensive way to increase public consciousness during recession.
- Build a network of partnership. You may not be able to survive recession on your own. Create a network of trust between other businesses of the similar product line and face the economic recession together. Before applying this strategy, you had to build solid and strong product’s brand with niche market first. Otherwise, instead of increasing in business existence, your business will get drowned among other business.