In our time, being an effective teacher became much more than just being knowledgeable in the area you are teaching. Teachers must formulate new methods to teach so that they can engage their students more effectively.
- Become their friend, but don’t go too far
Students simply aren’t keen on having a teacher that is like a student. Continue to be a professional, assist your students with their assignments, pay attention to them, have a discussion with regards to their everyday life, but always keep in mind that you are a teacher. Even if you are young yourself, and close to the age of your students, always keep and maintain a professional image. If you do, your students will think it is impolite and not professional. You will have a bad reputation among the students, and they might not even treat you with respect anymore.
- Relate your lesson plan to the real world
In order for you to teach your students a lesson that they will surely remember, just make an effort to link the information and facts you deliver with some instances of the daily lives of your students. You can utilize them by putting them as the people in your examples whenever you are giving one. This keeps your lessons interesting, which will, in turn, result in them being more attentive to class. This way, you will avoid having a boring classroom. A vibrant and live classroom is a great environment to learn. Keeping your lessons interesting is a good way to have a live a vibrant atmosphere inside the classroom.
- Avoid going off topic while teaching
Keep in mind that you are a teacher, who is there to teach your students. Students will not appreciate it if you as a teacher starts to derail the discussion, like talking about your personal life, your life as a student, and comparing your student self to them. A little bit can be a nice breath of fresh air, but too much will surely have negative effects on your class.
Time is also important for students, and they might not appreciate it if their teacher is spending too much time talking about themselves, forgetting the lesson entirely.
- Be patient in providing explanations
Although you may be a teacher that explains even the most complicated situation in an easy to understand lessons, you may still find some situations where you need to explain a lot of times. Occasionally, they might not actually understand what you are explaining, but it’s not because they are ignorant, perhaps they just have a different way of thinking and understanding things.
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Applying and using new technology will help us make our lives easier. That’s why in the recent years many companies had applied new technologies on their business; not only in business but also in offices. In school, the presence of the modern age technology had been incorporated in the curriculum and teachers nowadays used the new generation technologies for teaching. No wonder why students learn much faster today.
In engineering, many had used new tools, machineries and equipment in completing their work or projects. Well, it is fact that we need new technology to improve our lives and make it much better. Same also in offices―nowadays computer is widely used―rather than writing on paper why not type it on a computer; in the computer you can do much than writing on a paper.
- On project, like construction which involves strict and proper management―one must observe the schedule. Delay on schedule is a waste of time and money; in order to maintain the efficiency and productivity of the company management should be observe. That’s why software developers have develop software that could help companies in managing their schedule, personnel and everything that involves the project while at the same time continuously doing the construction process.
Make it Happen!
- Keeping on time with the agreed schedule of the project to be completed is challenging to every company. Imagine with all those things around how can a person notice everything that happens around him. With the use of the scheduling software, he can keep in touch with the things that are happening around him. Be sure to get one and make it happen. By the way there are many scheduling software on the internet be sure to find the one the suit to your need. Read some of the reviews of the individuals who have tried using the software.
It will surely matter!
- Depending on the project you are working, scheduling software could make a difference. In the crucial aspect of maintaining order while at the same time developing or making something―a scheduling software can surely help you and assist you on the workload of the project especially if it’s a construction project. Either which department you are working on the company―whether it’s in the procurement department, financial department, production department or labor department―this software will help you.
Get one of it!
- A construction software is a software created to aid people in managing their jobs―specifically to the people whose job involve in construction project, managing of people or handling of personnel, materials and equipment and the like. To those project managers, supervisors, and calendar or schedule manager this software is the one you don’t want to miss in your computer. If you don’t have it yet, search for it on the internet. Imagine how will it make your work easier. You gonna save some precious time that could be spent on something that needs more of your attention.
P.S. You can find the Best Construction Scheduling Software for your Company in the web. Search for the software. Download or purchase it and explore its benefits. Who knows how big it can help in the management of the project.
In today’s fast-paced world, it is hard enough to stay healthy even without a condition. If you have type 2 diabetes, it can be even more difficult watching what and how much you eat. That is why it is important to know a lot about type 2 diabetes nutrition to keep you active and healthy despite the illness.
Here is some background and information regarding type 2 diabetes nutrition that you should be aware:
What It Is
Type 2 diabetes is caused when an insufficient amount of insulin is released in the blood, or the cells of the body are being resistant to insulin. Insulin is what breaks down glucose into energy for daily activity. Lack of insulin causes builds up of glucose in the blood, thus causing the physical effects of fatigue. The first step in assessing your type 2 diabetes nutrition is to know what kinds of food will require a lot of insulin, and what will not.
The Next Step
Once you are aware that you have type 2 diabetes, the next step would be to map out the right kinds of foods to eat. Remember that just because you are prescribed insulin shots to take daily, does not mean that you can still eat whatever you want. You need to be aware that part of your treatment is to have good type 2 diabetes nutrition along with your medication.
Upon diagnoses, your doctor will most likely give you a list of foods that are good to eat, and foods that are not. This may come in the form of a food pyramid, or a simple list of foods rating from excellent to poor. He or she will also require that you keep a journal of your daily meals so you can become tuned into what works with your body and what doesn’t. Foods high in refined sugar and starch such as bread, pasta, rice, potatoes, candy, cookies are foods you should avoid, as they will heighten your blood glucose levels. Try to stick to low glucose foods such as lean meat, vegetables, and low sugar fruits. If you have to have sugar, choose sugar-free products; they contain an artificial sweetener that has a lower impact on blood glucose levels.
It can be difficult to deal with an illness in which the severity of it depends on such a simple task as eating. But, until they come up with a cure for type 2 diabetes, it is necessary to incorporate optimum type 2 diabetes nutrition into your life.
he was there, sitting, crying, weeping. He asked, “What’s the matter with your dolls?” She replied back, “I wasn’t crying. I was acting.”
◊ Trevyn Wong, age 9 (San Luis Obispo, California)
He asked her, “Can I see that doll?”
“OK but be careful with her,” she said.
Carefully he lifted the doll up and looked at her. She had long, straight blond hair. The doll was wearing a red and white dress and purple shoes.
He laughed and said, “Your doll’s hair is a rat’s nest!”
The doll was mad. She pinched the little boy. He was so surprised he dropped the doll. The doll yelled out, “My name is Matilda, and I say shut your lip!”
◊ Hannah Fowler, age 9 (San Luis Obispo, California)
Matilda, the fabulous doll with blonde hair pushed her head up to look at the little boy as he disappeared down the street. She had a huge grin on her face and when she looked at her crying friend, she said, “I wasn’t really mad, honestly… I was trying to be an actress just like you.” She hugged Matilda close to her chest and ran home laughing as loud as she can. She and Matilda agreed that they should visit another world and meet new characters.
◊ Kate Sarrami, age 8 (Canada)
Matilda and Grace had a secret. Once they were home, they opened the heater vent under the special toy box in their room. They first looked around to make sure no one was watching, then jumped down the heater shaft.
They slid on cushy pillows in dim light until they came to an abrupt stop in a candlelit, orange chamber. In the chamber was a time machine.
Matilda and Grace stepped cautiously into the time machine probe, pressed the green button, and were off.
After they stopped they stepped out and couldn’t believe their eyes.
◊ Isabella Zuniga, age 9 (Los Osos, California)
They were now in a colorful world where the trees were made of lollipops, the roads were made of flowers, and the fields were growing chocolate carrots. The sun was a giant, yellow gumdrop and the clouds were made of marshmallows.
Matilda said, “I smell cookies!” They turn around and see a river flowing with chocolate chip cookies. They now look up and can’t believe what they see.
◊ Marguerite Zuniga, age 6 (Los Osos, California)
A gigantic ship was floating in the sky, gliding gently towards them.
A few seconds later, it had landed right in front of them. A woman came out, and Matilda and Grace gasped.
The woman who had come out had a lion’s head!
“Hello.” said the lady with the lion’s head. “My name is Lily.”
Matilda and Grace were staring with very large eyes.
“Are you going to eat us?” Matilda whispered.
“No.,” said Lily. “I have a delivery for you. Mr. Silver, would you bring the package please?” She called to the ship.
A short man with a horse head came from the ship, holding a little package covered in brown paper. He gave it to Grace and walked back to the ship.
Grace unwrapped the package.
◊ Sophia Greco, age 11 (San Diego, California)
In the package, there was a golden lollipop.
“Ooh, that looks so yummy!” said Matilda.
“It’s so shiny,” said Grace.
Lily walked up to them and handed them the lollipop. “You better eat it soon because the gummy dolphins might try to steal it from you,” said Lilly.
“What gummy dolphins?” asked Grace.
“Those,” said Lilly and she pointed at the river with a bunch of colorful dolphins.
“Wow! This place is cool,” said Grace looking at the happy dolphins.
Matilda came running over to the dolphins with the lollipop in her hand. “Can we pet them?” asked Matilda.
“Why not? They’re harmless, but they do like the gold-colored candy,” said Lily.
Just then, the dolphin jumped up, grabbed the lollipop, and swam away.
“Oh, no!” said Matilda.
◊ Enzo Greco, age 9 (San Diego, California)
“Chase that dolphin!” screamed Grace. They started running down the riverside after the dolphin. They ran faster and faster until they were a blur.
“Oh no he is getting away, run faster” yelled Matilda.
“I can’t run any faster I’m getting tired,” said Grace.
“Look the river is flowing into a lake. We’ll never catch them now.” Suddenly they came to a stop. There was a speed boat in front of them made of candy. They jumped into the boat and took off for the dolphin and their candy.
◊ Clara Moore, age 9 (Whitehall, Michigan)
They said to the captain “Go faster!”
Grace reached her arm down and grabbed the candy from the dolphin. Matilda, Grace and the captain shared the golden candy. When they ate the golden candy they all turned into different colors. Grace was pink. Matilda was blue. The captain was purple. They all laughed at each other.
Grace said, “You guys look funny!”
Suddenly, they saw something enormous coming out of the lake.
◊ Alice Moore, age 7 (Whitehall, Michigan)
It was an alien holding a big laser gun. He had a green body and five dark blue eyes. He was so tall that if you stood at his feet and looked up you wouldn’t be able to see his head. He took his laser gun and pointed it right at the boat. Suddenly the boat started moving upwards.
“What’s happening,” whispered Matilda.
“Oh, it’s just George,” replied the Captain.
“Okay, but who’s George?” asked Grace.
“That’s George, there, the one in green,” laughed the captain.
◊ Isabelle Gillette, age 9 (Arroyo Grande, California)
We’ll be continuing this over the next few days with contributions from various children around the country. Please e-mail info[at]readinginpublic.com if you would like your child to participate.
People often react with a little bit of surprise when I tell them my older brother is a rabbi. They know I’m Jewish — I kind of lead with that — but I’m pointedly irreligious (as I once told a convention of rabbis, I’m an agnostic, which is an atheist who’s afraid God will be annoyed if He finds out) and while my peer group growing up all went to religious school and got bar-mitzvahed, etc, actually, you know, going all the way to ordination seems a bit de trop. As an old Jewish joke probably has it, “A Rabbi? What kind of job is that for a Jewish boy?”
And yet: Doug was drawn to the pulpit, called, I think, not so much by divine inspiration but as a call to service. His version of Judaism, which I’ve been privileged to experience at his congregations in Connecticut, Chicago, and now Westfield NJ, is far different from the dutiful, drab, and humorless rituals I endured at our shul growing up. Then, it was all about Rules, Duty, Decorum: a whole bunch of Requirements which existed, it seemed, to provide whole new arenas for me to disappoint my elders. Doug’s version is joyful, expansive, celebratory, bright, and most of all, welcoming. You can read about his approach in great detail in David Hay’s memoir of his late-life bar-mitzvah, “Today I Am A Boy,” and David is only one of the many people who’ve approached me over the years to tell them about their experience with Rabbi Doug, the wise teacher, and leader who helped them, taught them, comforted them, married their children, buried their parents, and yes, amused them — sometimes (I shudder to repeat this) even more than I do.
It’s a little odd for me — I mean, this is my brother. I grew up with him. He tormented me, I tormented him back (one of the greatest triumphs of my youth involved a car seat and a half-ate an apple.) It’s strange to be among people who think of him with such gratitude, affection, and respect. They talk about their Rabbi, and I think to myself, “You mean Dougie?” But who am I to argue, and so now I join them in admiration for a man who — whether or not there is a God to know or care — spends his days doing God’s work.
Today is his 50th Birthday. Please send him your birthday wishes in the comments, and once we have enough, I’ll send them on to him.
Back in college, I had a professor that loved to use statistics to prove his point. I hated that. In today’s world of twisted politics and biased news reporting, who can really believe statistics? I know that statistical information obviously can have merit, but no longer does the phrase “Statistics don’t lie” have any merit. Stats don’t lie, but they can be presented in a way bends the truth.
That professor I mentioned was for a class discussing teaching methods for classroom education. We were focused on “the way kids learn” which is a very valid point. We all learn differently. I for one am a visual and auditory learner. I get much more out of a lecture or discussion versus reading the same material. Once I realized that I because of a better student because I was able to focus my attention on how I learned best. As a teacher knowing the different ways students learned and being sure my lessons were presented in a way that each student could get the information in their best learning method made a huge difference.
So why do I have a sour memory of this professor and his statistical quoting ways? Because he quoted them way too much and on things that I didn’t feel like stats really applied. “The statistics show” or, “they say” became two phrases that I loathe. I began spending most of the lecture marking down in my notes how many times he would say one of those phrases. If I remember right he averaged over 10 per lecture and a record over 20…in a 1-hour lecture!
I don’t always believe stats because when doing a research study there are often far too many variables to measure or control, so though you may arrive at your conclusion, it may be based on faulty suppositions. So when I hear stats on the results of a study, I always question the methods of the research before I believe the final outcome. I am not a conspiracy nut, but I am pretty distrusting of absolutes, especially when they appear in popular media.
Have you ever taken a political or news survey over the phone? If you have enjoyed this glorious event before, you must have noticed how questions are specifically crafted to generate the results they want. Even if you are opposed to the underlying opinion they are driving for, the questions will lead (read that trick) you into the stat they want. Let’s say you support the troops in Iraq but question our motives for being there. Valid position to have as an American. You do your best to answer survey questions to that effect. The news the next day will report “65% of Americans don’t believe Bush can run our country.” Whether that is true or not, the twisting of stats to meet an agenda really irks me.
Because of this attitude, “they say” is something that pricks that nerve in the back of my mind to this day. Unfortunately, my highly educated and wise wife used to use that phrase all the time when talking about child raising and psychology techniques. This was not because she was overly trusting or naive, it was just in her vocabulary when telling me about things she had read and enjoyed. Fortunately, because she knows it bothers me so much she has successfully replaced that phrase with better options that don’t cause the hair on the back of my neck to rapidly rise.
Still, I hear people quoting what they have heard, read or seen in the news or even second (or who knows how many) hands from friends as fact, it drives me batty. Think of it, with today’s easy publishing online (especially with blogs) anyone can proclaim themselves authority and someone is going to believe them. There are plenty of Cliff Claven’s out there that are enjoying their limelight spewing their little-known facts or opinions as fact which is being consumed by avid readers online.
Just because something includes stats doesn’t make it any more credible in my view. My favorite quote about stats I heard some time ago (credit my previous co-worker Aaron Jensen), “67% of all statistics are made up on the spot.” It took me a minute to get that one the first time I heard it. I love it though. It represents my attitude towards most quoted stats because we remember them so poorly anyway.
Stats have their place, and I believe that is in peer-reviewed literature based on validated studies contributing to science. Everything in popular media I just figure those stats of either been contrived by the questions to get results. A sad situation that I don’t see getting any better in my lifetime.
I love gadgets, no two ways about it. Gadgets don’t even have to make my life better to be worth having, but that is a bonus. I’m old enough (not that old, but enough) for my family growing up to actually owned and used a rotary phone in our home. In fact, I remember being on party plan where multiple households shared the same line. Remember those fun days? Who of you that experienced that time in technology can admit to having listened in on a conversation or two? I was pretty young, so I’ll admit it.
One current technology I enjoy is a wireless phone. I am not talking about a mobile phone, which is a good and bad technology of its own, but just the simple cordless variety in the home. We used to have a couple of them, but last year we purchased a single base with multiple handset varieties from Panasonic. The phones are wonderful. Clear signal, great sound quality (which is a big one for me) and great range.
Why is it with new technology comes new problems? I have mentioned before that I am an efficiency guy, aka kinda anal. My family cannot grasp the concept that putting each handset in a general area each time makes life just a little easier. Doesn’t this make sense? A “kitchen” handset should always end up on the same counter area after each use. A “bedroom” one on a particular nightstand or dresser. “Office” handset, yep, on the desk in the office. Does this happen…yeah, right.
Currently, all of the handsets reside in exactly the same room. This is because whenever my wonderful wife gets off the phone, it usually ends up staying wherever the conversation ended. This is typically the kitchen as it is the hub of our home. I can handle running across the entire house when a new call comes in, but I don’t have to like it! How about kids and putting the phone away…excuse me while I pick myself off the floor after a fit of laughing.
I guess having them all in one place is better than not having any idea where they are, which is also a fairly common problem. Ever run around the house looking for a handset and only hearing the base ring? That’s because the handsets currently reside behind couch cushions, on top of the fridge and out in the garage. Of course, the couch cushion variety lost its charge a day ago, so don’t expect to find it until the next major cleaning event.
I’ll admit, this is a pretty petty pet peeve, but we get a fair number of calls some evenings. I have young kids that go to bed early. It’s such a load of fun to run around trying to find a phone to cut off the ring as it wakes up my one year old! I bet I do my best time in the 40-yard dash when trying to locate a phone after 8 pm.
Ahh, the joys of new technology. Tether-free phones become a new tether in their own special way. I think cordless phones need a few new options to address this problem. Most phone systems like this have a “locator” option now, but how about embedding a secondary batter reserved for just this feature after the main battery is dead.
Perhaps a reminder option that can sense which user just finished a call and, if put down not near its designated area a little annoying message can be played, “Put me away!” Ok, that last one is just my sentiment, but it’d be funny to play as a prank sometime 🙂
Mary, the “mom”
Well, school is back in full swing and summer is already a distant memory, despite the 90-degree weather. Gone is the whining “I’m bored”. Instead, we’re back to running in circles. And, at least for us, this year is worse than ever. Despite how busy my kids were last year, we were able to eat together almost every night. This year’s activity schedules don’t work out as well and as a result, there is no time most weeknights when everyone is home at the same time anywhere near what one would consider dinner time.
The result is the rest of us eat while our older daughter is a dance. She has something light before she goes and again when she gets home. I’m not worried about her nutrition, but I am concerned about losing that talking time. Granted it wasn’t always quality time. You know, we had our share of: “Your chair is too close to mine!” “Don’t touch me!” “Who finished all the potatoes?” But at least we were together and talking.
My second favorite place for catching up and talking with my kids in the car. God knows we spend enough time in it! Well, thankfully we’ve gotten some good carpools going, but the downside is that I can’t really talk to her then either.
I use to walk into her room when she was going to bed and say good night and just see if there was anything on her mind. But I recently made a new rule that I won’t step into her room unless there is a path cleared. (While there was a real danger of falling or stubbing your toe, worse was the effect it had on my blood pressure!)
At 13, I think it’s more important than ever to keep those lines of communication open, in case she decides to actually, you know, communicate. So, do I take my life in my hands and walk back into her room? Do I make a point of getting some alone time in the car? What do you think?
Rach, the “teen”
Having relatively recently been a thirteen-year-old girl, there is absolutely no reason that you shouldn’t try to talk with her as much as possible. Navigating her room, no matter how messy, is completely and entirely worth it.
My mom and I spend a lot of time talking in the car, sure, I want her to drive me to go shopping, but a lot of that want to go with her is because I want to be alone and just talk. No judgment of dad, no annoying brother, and no feeling of pressure that it’s “time to talk.” It’s nice to be in the car because there isn’t a need to talk about deep meaningful things – we can talk about anything.
So, “Mom”, talk to your older daughter, and your younger one too. And your son. Just make sure that each kid gets some alone time, even if one night they don’t want to talk when you come in, make sure you keep doing it, so they always know you’re there when they need you.
Brad, the “dad”
Oh, you actually talk to your fourteen-year-old? What an interesting idea. Not that I’d want to try it myself, you understand, but…interesting.
Seriously: the “meal together” strategy is wonderful, but it broke down for us right around the time the second kid entered teenhood and trying to enforce it made things worse rather than better. After all, we want the kids to be socially active, have extracurricular activities, work on group projects…and that made ’set’ mealtimes impossible for all the right reasons. And like “Mom,” when one parent or the other was driving the one kid to school all alone, that 20 minutes or so each way was an ideal opportunity for a little ‘tude-checking and information exchange. But now we’re deep into carpooling, and that particular private-time is gone as well.
So this summer, Mums and Duds decided that each of us would quietly but intentionally carve out some kind of ‘routine’ time to have casual conversational contact with the Elf. Waltzing into her sanctum sanctorum and demanding an audience? A non-starter. But she was interested in learning to draw, and her Mom, as a former art teacher, was more than happy to set up a little “art class” for her and some friends at our church. Now Mom gets some of that private drive-time back every Saturday morning, going to and from the class, plus a lunch most weeks, that she can use to catch up. Meanwhile, the Elf and I have discovered a – yes, I’ll admit it – unhealthy love of certain video games. So I invested in a subscription to GameFly, and we spend a couple of hours a week shooting at or running from things in a succession of RPGs. Strange how much conversation works its way in between salvos and big-bads – bits and pieces that let me know how she’s feeling, what she’s up to, what’s bothering her.
That would be my only advice: just because dinnertime or drivetime doesn’t work anymore, do not give up on finding a routine, casual time to stay in touch with your young teen. Find some time, anything, in common and nail some regularly scheduled schmooze into the calendar. Not only is it good for the kid(s) in question, it also forces you, as a parent, to make a regular commitment in the midst of a highly irregular time of life – for everyone.
Brad, the “dad”
I’m sorry, I’m running late this week. I … I …
Excuse me, what were we talking about?
All I know is that last night my daughter graduated from high school, and I feel like somebody’s hit me in the head with a two-by-four.
What the heck just happened? There was a baby here just a minute ago. And I remember this cute little girl, couldn’t have been more than four, five years old, sitting in my lap. Then I looked away for just one minute, and suddenly there’s this beautiful, accomplished, confident Valkyrie walking down the aisle in her pretty green robe and mortarboard, picking up her high school diploma, making plans for a month-long road trip, going off to college – leaving. More than that, really – leaving me.
I know we’ve been planning this for months. It’s just that it happened so fast. All of it – the birth, the childhood, the school and Christmases and homework and birthdays and vacations, and crises and partnerships and arguments and now…
I guess I didn’t expect quite so much melancholy to be mixed up with the pride and excitement. I didn’t expect to feel like the guy who’s left standing on the dock while the party ship begins to slowly, slowly sail away without me. Of course, I’m proud of her. Of course, I understand she’s not disappearing, she’s just going to college. I know she’s still my kid, but not a kid and…
Like I said: two-by-four.
I wonder what happens next?
Mary, the “mom”
No fair – you’re going to make me cry! Seriously!
I get this same feeling at every major event (preschool graduation, the first day of kindergarten, middle school graduation, the first day of high school) and some not so major – and often quite boring – events (2nd-grade concert, Brownie bridging ceremony, 5th-grade band concert…). You get the picture.
Sometimes the feeling is positive, as in: “Wow, a few years ago I was worrying about packing a stroller, diapers and baby food for even the simplest outing. Now, they grab their iPods and we’re off. Yeah!” But mostly it’s of the nature of “where did the time go?”
I guess the trick is to remember how fast the time goes when I want to scream at them about the mess they made in the kitchen. Of course, I never do remember til afterward when I feel bad – not that I always feel bad, just sometimes.
What’s next you wondered. Well, for me it’s that high school graduation you just went through. For you, I’m guessing college graduation. Maybe even a walk down the aisle eventually. Talk about a two-by-four! I guess those hits are going to keep coming. But, for now, Congratulations!
Rach, the “teen”
You haven’t been left on the dock. The boat won’t leave without you.
I graduated last week, and it’s scary thinking about what happens next. I know my parents are feeling melancholy about me (their “baby”) being done with high school, but, they know I’m not really leaving them. Sure, I’ll be at college, but I’ll never really be gone.
So, what happens next? I have no idea. But you’d better bet that my parents are coming with me on my boat, wherever it leads me.
Have you ever been told that things are the way that they are in your business because “that’s how we’ve always done it”? This is a way of thinking that proved successful in big business for many years. Well, it’s 2014, and while we may not be living life like The Jetsons, times have certainly changed. This way of thinking does not inspire creativity, and most importantly, prohibits innovation. Technology is advancing at a faster rate than ever before, and every minute that you’re pushing away new technologies, your competitors are gaining an edge on you. It’s time to be disruptive.
Let’s look at Big Data for example. There’s a large divide on companies who support big data analytics and those who don’t. For those who don’t, a common argument is that customers want a human-to-human interaction, and that’s something you cannot get simply with numbers and analytics. It’s the same “Moneyball” argument (for those of you who are baseball fans)
While that’s important, that will not be enough in the future. Kroger company embraced big data early and now the midwest grocery chain is the second-largest in the country (second to Wal-Mart). They were able to accomplish this by mining all customer purchase history with their Kroger Plus card and then creating personalized marketing sent to the customer on products that fit their “consumer profile.” But it doesn’t stop there. They can also use this data to determine which products they will put in a particular store. The products at Kroger in Terre Haute, Indiana may be completely different than a Kroger in Little Rock, Arkansas, and even different than a store in Cincinnati, Ohio. With the advancement of mobile technologies and smart Wi-Fi networks, retailers will even be able to gather location-based analytics that will allow them to determine which part of the store the most products are sold, where the most foot traffic is, and even what times lines are the longest. Retailers embracing these technologies and stepping away from the status quo are instantly gaining a substantial competitive advantage.
Mobile technologies are also disrupting businesses more than ever before. Let’s take a look at the taxi industry. For decades, getting a taxi in any city required you to stand on the side of the street and “hail a cab” or just call a number to request a driver. Many taxi cars still require riders to pay cash, which is a huge disadvantage in today’s age. Now introduce Uber and Lyft. They went against the status quo and introduced mobile technology, and are now making a huge dent in the industry. By creating mobile applications that allow consumers to request a car, pay a fee, check driver location on a map, and rate drivers, these companies made it easier to use these services. They took advantage of mobile trends and made technology easy. They disrupted the industry by going against the status quo, became successful, all while the taxi industry as we knew it will continually see a decline in revenue because they did not embrace new technologies.
These are just a couple of examples of how going against the status quo has allowed businesses to be more successful. The point is that technology is going to play a huge part in business for many years to come. There will never be a replacement for human interaction, and there shouldn’t, but adding a layer of technology to help your business succeed is going to pay big dividends. Let’s get rid of the “that’s the way we’ve always done it” mentality, especially if your business is flat-lining. Be disruptive, be innovative and be creative to help your business succeed at the next level.